The Right Choice
Branding and identity design

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Creative field
Concept, Branding, Identity design, Graphic design, Typography, Photography.

Creative team
Client: The Right Choice by Djezfit & The Juice Bar. Concept, Copy & Design: Thomas Breure. 

 

The Right Choice is a collaboration between Djezfit and The Juice Bar. Together they stimulate and facilitate a strong, positive and healthy lifestyle. Rooted in nature. Combining food, juices, sport and exercise to train the body and mind. They asked me to create their visual identity and branding.

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Customized brand font
A key part of the visual identity is the customized brand font. Inspired by nature. Designed to "create strong roots" for a unique look & feel. Each character has 3 weights: Normal, Underline and Upperline. Making it possible to write each word in a number of different ways. The result is a strong, vibrant and colorful visual identity, like nature is.

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