The Right Choice is a collaboration between Djezfit and The Juice Bar. Together they stimulate and facilitate a strong, positive and healthy lifestyle. Rooted in nature. Combining food, juices, sport and exercise to train the body and mind. They asked me to create their visual identity and branding.
Customized brand font
A key part of the visual identity is the customized brand font. Inspired by nature. Designed to "create strong roots" for a unique look & feel. Each character has 3 weights: Normal, Underline and Upperline. Making it possible to write each word in a number of different ways. The result is a strong, vibrant and colorful visual identity, like nature is.