The Right Choice is a collaboration between Djezfit and The Juice Bar. Together they stimulate and facilitate a strong, positive and healthy lifestyle. Rooted in nature. Combining food, juices, sport and exercise to train the body and mind. They asked me to create their visual identity and branding.
A key part of the visual identity is the customized brand font. Inspired by nature. Designed to 'create strong roots' for a unique look & feel. Each character has 3 weights: Normal, Underline and Upperline. Making it possible to write each word in a number of different ways. The result: a strong, vibrant and colorful visual identity, like nature is.