The Right Choice

Stimulating a strong and healthy lifestyle

The Right Choice offers personal support and guidance in achieving individual goals concerning nutrition, sports and exercise. The Right Choice is a collaboration between Djezfit and The Juice Bar. Together they stimulate and facilitate a strong, positive and healthy lifestyle. Rooted in nature. They asked me to create their visual identity and branding.

The Right Choice

Concept, Branding, Logo & Visual Identity, Graphic Design, Typography.

A key part of the visual identity is the customized font. Inspired by nature and tailor-made for The Right Choice. Each letter can be used in three ways: normal, underline and upperline.

This makes it possible to design all communication in a unique way. Together with the rich color palette it creates a unique and vibrant visual identity.